OFFSET
OFFSET
OFFSET
Independent by design.
Project
Project
01
01
Independent concept /
Independent concept /
2026
2026
SOL
SOL
SOL
Brand Strategy / Digital Design
Brand Strategy / Digital Design
Client
Client
SOL
SOL
SOL
Year
Year
2026
2026
2026
Services
Services
Brand Strategy
Digital Design
Brand Strategy
Digital Design
Brand Strategy
Digital Design
Role
Role
Creative Direction
Web Design
Creative Direction
Web Design
Creative Direction
Web Design
Location
Tokyo
Tokyo
Tokyo
A brighter way forward.
01 / Overview
01 / Overview
Building clarity from a simple idea.
Building clarity from a simple idea.
Building clarity from a simple idea.
SOL is a fictional energy brand explored through a single, familiar form: the sun. The brief for this concept was to make an everyday utility feel clear, human and optimistic.
We developed a visual language around circles, measured spacing and direct typography. A restrained palette leaves room for information, while a repeatable graphic system carries the identity from print into digital.
SOL is a fictional energy brand explored through a single, familiar form: the sun. The brief for this concept was to make an everyday utility feel clear, human and optimistic.
We developed a visual language around circles, measured spacing and direct typography. A restrained palette leaves room for information, while a repeatable graphic system carries the identity from print into digital.
One form. A flexible system.
Ideas for a new everyday.
One form. A flexible system.
Ideas for a new everyday.
02 / Approach
02 / Approach
From a clear idea to a considered system.
From a clear idea to a considered system.
From a clear idea to a considered system.
01
01
Discover
Discover
Discover
Find the human story behind everyday energy.
Find the human story behind everyday energy.
02
02
Define
Define
Define
Reduce the identity to a circle, a rhythm and a clear voice.
Reduce the identity to a circle, a rhythm and a clear voice.
03
03
Design
Design
Design
Build a visual system that moves between information and expression.
Build a visual system that moves between information and expression.
04
04
Deliver
Deliver
Deliver
Bring the concept together in a set of print and digital studies.
Bring the concept together in a set of print and digital studies.
03 / Outcome
03 / Outcome
A clearer system. A brighter point of view.
A clearer system. A brighter point of view.
A clearer system. A brighter point of view.
The concept brings identity and information into one coherent language. These are proposed design outputs, not a launched client engagement or measured business results.
The concept brings identity and information into one coherent language. These are proposed design outputs, not a launched client engagement or measured business results.
04 / Next Project
04 / Next Project
Forma
Forma
Forma
Art Direction / Web Design
Art Direction / Web Design
2025
2025
05 / What's Next
05 / What's Next
Have a project?
Let's make something great.
Have a project?
Let's make something great.
Have a project?
Let's make something great.